inov-8 produce an innovative range of shoes for trail running (including adventure racing, multisport, orienteering and rogaining), road running and technical fitness (primarily CrossFit). They are not about fashion (although some do look pretty cool!) but about having the right shoe for the task - that performs the way it should, and enables you to enjoy the activity more.
There's so many options, it can get confusing as to which shoes are the best to buy. Here at inov-8 it's important to us to make sure you have the right shoes for what you are doing. If you're not quite sure, just drop us a quick email and we can help you.